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Jasmine Li

Jasmine Li

Fortune

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This millennial-founded Chinese company scored a $6 billion valuation selling mystery toys. Now it wants to cash in on America’s cuteness craze

Pop Mart, founded in 2010 by now 37-year-old Wang Ning, has kickstarted a mystery-toy boom in China.

18.05.2024 50

Fortune

Jasmine Li

Forget airline miles—Gen Z and millennials are obsessed with nicotine pouch Zyn's lucrative rewards program, which includes $400 Apple watches and $600 Dyson AirWraps

One woman was annoyed at her husband’s Zyn habit, but the rewards made her feel “like a kid in an arcade”

11.05.2024 50

Fortune

Jasmine Li

The mysterious Miami firm that tried to buy Everton is being accused of $600 million fraud

"The powers-that-be are being disrespectful to our fellow shareholders, our fantastic world-wide fan-base and football as a whole by continuing to...

08.05.2024 20

Fortune

Jasmine Li

Scientists can now grow diamonds faster than you can watch 'Oppenheimer'

Scientists have figured out how to grow synthetic diamonds in just 150 minutes—and that could be bad news for natural jewels.

02.05.2024 40

Fortune

Jasmine Li

No one is safe from AI deepfakes—from Elon Musk to your local high school principal

The accessibility of deepfake apps has enabled the average person to use the technology to pull off viral trickery and petty revenge plots—and even...

30.04.2024 20

Fortune

Jasmine Li

Meet the 'professional namer' who directed Accenture’s $100 million name change: 'It’s the best job in the world'

“We develop over 1,000 names, and we slaughter every one of those darlings except for one,” Anthony Shore said about his naming process.

25.04.2024 40

Fortune

Jasmine Li

Why David Beckham is suing Mark Wahlberg's fitness company

Beckham is suing F45 Training, a fitness company co-owned by Wahlberg, claiming it owed him millions of dollars for an endorsement deal.

25.04.2024 70

Fortune

Jasmine Li

Sonny Angel shortage explained: 'There just aren’t enough pieces available'

Retailers are cutting their orders for Sonny Angel dolls in order to accommodate factories’ limited capacity. But demand for the product is surging.

19.04.2024 10

Fortune

Jasmine Li

Gen Z favorite Dr. Martens is struggling as its CEO steps down—and it might be because their shoes last too long

Famously made to last, the durability that led to its popularity may be the very thing keeping it from astronomic growth.

17.04.2024 20

Fortune

Jasmine Li

Return to office (romance): The real reason Gen Z and millennials are ditching dating apps

Young workers are acting on their office crushes—and some are learning tough lessons along the way.

07.04.2024 10

Fortune

Jasmine Li

How to get a Birkin bag, according to an Hermès insider

You can’t just go into a store and purchase a purse, you have to earn it.

02.04.2024 10

Fortune

Jasmine Li

Birkin bags can double in value in 5 years. An Hermès expert explains why it’s a better investment than gold

Thanks to its exclusivity and its status as an investment piece, a Birkin bag’s value is much higher than its sticker price of around $12,000.

28.03.2024 10

Fortune

Jasmine Li

Outdoor Voices abruptly closed all its stores and laid off most of its workforce—while its chairwoman posted cat memes

Outdoor Voices was a direct-to-consumer darling once valued at $110 million—but the activewear brand has had a long fall from its glory days.

26.03.2024 8

Fortune

Jasmine Li

Two Californians sued Hermès because they weren’t allowed to buy Birkin bags—even though one of them already spent 'tens of thousands of dollars' on the brand

The notoriously exclusive process of acquiring the iconic handbag, which can cost between $8,000 and $450,000, is now the target of a class-action...

21.03.2024 50

Fortune

Jasmine Li

Gen Z loves the office, actually—and they’re romanticizing the office and ‘yassifying’ their cubicles

92% of Gen Z workers worked fully in person in February—and they’re making the office cool.

20.03.2024 20

Fortune

Jasmine Li

PepsiCo’s former CEO learned an important lesson from ‘Sex and the City’

"We're screwed,” Indra Nooyi said about managing work and home as a woman. “We cannot have it all."

18.03.2024 5

Fortune

Jasmine Li

A 28-year-old health care worker made $7,310 in 6 days from TikTok roses

“I wouldn’t consider it work,” says Allison McCarthy, who drove for Amazon, Instacart and DoorDash before live-streaming. “It’s not...

14.03.2024 10

Fortune

Jasmine Li

Jamie Dimon’s hot management take? Don’t be afraid to fire people—even though he was once fired by his mentor of 15 years

Jamie Dimon shared what he thought was one of the toughest aspects of management: “You have to get rid of the bad people.”

13.03.2024 10

Fortune

Jasmine Li

Inside the Oscars 2024's $56.9 million price tag

The grand finale to the highest-grossing year in film since the pandemic is upon us—and it comes with a hefty price tag.

09.03.2024 30

Fortune

Jasmine Li

Momofuku’s 34-year-old CEO turned down the job ‘a million times’: Inside her daily routine

Marguerite Mariscal joined Momofuku as an intern when she was 22. David Chang offered her the CEO job at 29.

07.03.2024 50

Fortune

Jasmine Li

Broke boomers are moving in with their millennials kids, who are seething: 'Where were they when I needed help?’

As more boomers reach retirement age, many are facing the stark reality of insufficient savings—and turning to their adult children for support.

07.03.2024 20

Fortune

Jasmine Li

Steve Jobs once asked LVMH boss Bernard Arnault for advice on opening Apple Stores when his peers thought it was ‘completely crazy’

“Everybody thought it's completely crazy to sell Apple products in a shop,” Bernard Arnault said in 2016.

05.03.2024 20

Fortune

Jasmine Li

Quitting our six-figure tech jobs to start a hard seltzer selling out at Trader Joe’s

The 30-somethings who met on the first day of math class hatched the idea for Lunar Hard Seltzer over dinner in Koreatown. Now it’s a bestseller at...

10.02.2024 30

Fortune

Jasmine Li

This NYC bathhouse has a side hustle: Bitcoin mining

Bathhouse’s founders say their energy bills haven't changed drastically since they started their side hustle.

21.12.2023 30

Fortune

Jasmine Li

Olivia Rodrigo is setting aside tickets as low as $20 to her upcoming blockbuster GUTS Tour—but it’s unclear just how many

good 4 u? Most tickets to the pop-rock star’s new tour will run you from around $50 to $200.

14.09.2023 1

Fortune

Jasmine Li

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