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James I. Bowie

James I. Bowie

Fast Company

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Why Jaguar’s controversial new logo actually signals a big shift in car branding

08.12.2024 10

Fast Company

James I. Bowie

What FIFA’s new controversial logo reveals about the power of branding

08.10.2024 20

Fast Company

James I. Bowie

Why concerns about OpenAI’s new logo are about more than design

02.10.2024 10

Fast Company

James I. Bowie

College football is entering its branding era

31.08.2024 10

Fast Company

James I. Bowie

Nvidia’s quirky logo reveals just how much the company has changed

17.06.2024 9

Fast Company

James I. Bowie

Bombardier’s new logo is part of a growing trend: naming your logo

08.05.2024 40

Fast Company

James I. Bowie

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