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Brooke Masters

Brooke Masters

Financial Times

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Corporate America discovers that activists can judge-shop too

As conservatives find judicial allies, companies should expect more challenges

22.01.2025 20

Financial Times

Brooke Masters

Car companies have an infuriating software problem

Managing smooth updates is becoming ever important with the spread of EVs and more sophisticated systems

08.01.2025 10

Financial Times

Brooke Masters

BlackRock’s billionaire bonanza

The asset manager’s acquisition tear makes the leadership succession process more complex

11.12.2024 5

Financial Times

Brooke Masters

Waste less, earn more: a new market for food byproducts

Companies should take advantage of opportunities created by improved technology and changing tastes

27.11.2024 3

Financial Times

Brooke Masters

The cautionary tale of Goldman and Apple’s credit card

Retail banking is not only harder than it looks but also heavily regulated by watchdogs who take their duties very seriously

30.10.2024 20

Financial Times

Brooke Masters

Why has your Big Mac become so much more expensive?

Governments and business are trying to work out who to blame for cheapflation

16.10.2024 2

Financial Times

Brooke Masters

How Ozempic is transforming your gym

Weight-loss drugs and a new focus on wellness are pushing many exercise machines towards obsolescence

02.10.2024 5

Financial Times

Brooke Masters

The fury of the frequent flyer

Airline loyalty programmes have tested customer patience and now face government probes

18.09.2024 2

Financial Times

Brooke Masters

The US tipping system is teetering

Customers are growing more resentful as gratuities soar

20.08.2024 9

Financial Times

Brooke Masters

Carbon ‘insets’ tackle emissions by unleashing the power of capitalism

The certificates trace reduction instead of offsetting it with unconnected activity like planting trees

06.08.2024 3

Financial Times

Brooke Masters

Brand loyalty ain’t what it used to be

When concerns about high prices prompted shoppers to look around, many liked what they saw

31.07.2024 3

Financial Times

Brooke Masters

Business got what it wanted on red tape, but watch out

Recent US Supreme Court decisions have hamstrung regulators but they will also make things much more complex

11.07.2024 2

Financial Times

Brooke Masters