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Alyssa Meyers

Alyssa Meyers

Business Insider

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‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’

Gatorade and State Farm are fairly mum about the future of their deals with Clark but both have multiyear deals with her, and she's in State Farm's...

16.04.2024 10

Fortune

Alyssa Meyers

Gen Alpha loves sports (especially soccer) and spends 3 hours a day on social media by age 8

MrBeast, Blue Ivy Carter, Jake Paul, Logan Paul, and North West are among the influencers Gen Alpha tends to view favorably, according to Morning...

03.04.2024 10

Fortune

Alyssa Meyers

Women’s March Madness ad revenue doubled this year, Disney VP says

“The hardest part was trying to find space for everybody, which is a great problem to have,” says Jacqueline Dobies, Disney Advertising VP.

30.03.2024 10

Fortune

Alyssa Meyers

The Messi effect is supercharging MLS’ business impact: ‘I’ve been here quite a while, but I’ve never seen this’

Jen Cramer, EVP of partnership marketing at MLS, says "people are starting to recognize the impact that soccer has, and how desirable the fan base...

30.03.2024 40

Fortune

Alyssa Meyers

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