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Geminis swipe left: How star signs and astrological dating became mainstream

14 0
01.01.2024

It was 2017 when a new app called Co-Star first appeared on the scene and, intentionally or not, changed the face of modern dating.

Through its stylish and sleek interface, Co-Star offered exciting promise – something sexy, but not necessarily new: it could chart the astrological compatibility of users with their friends, lovers, workmates, or enemies.

Star signs and birth charts are being used to find compatible matches more than ever. Credit: iStock

While people have always looked to the stars for romantic guidance, be it by considering what a glossy magazine has to say about how Librans ought to handle their money or Taureans their stubbornness, this new era of digital astrology proved different again. Suddenly, through the use of Co-Star, we were being offered up a voyeuristic, easy-to-read map of the cosmos in a uniquely modern and digestible way.

It’s in large part thanks to apps like Co-Star and The Pattern that astrology has undergone a seismic cultural and digital rebrand and allowed many of us to begin stargazing our way through life without shame.

In the space of a few years, consulting the stars on a quest for love has moved from the fringes of woo-woo relationship theory to the mainstream. It’s also allowed us to assess our compatibility with others without holding a truly earnest belief in........

© WA Today


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