Universal Music Group has announced a new deal with Spotify aimed at increasing the “virality” of new releases, in what appears to be an expansion of the label’s battle with TikTok.

The partnership was unveiled on Thursday (US time), just two weeks after Spotify announced it would make full-length music videos available on its platform, putting it in direct competition with YouTube – and, indirectly, Universal.

Ariana Grande has two short videos on Clips.Credit: Invision

The world’s largest music label is a partner in Vevo,........

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