Brewdog, the Scotland-based brewery that has exploded into an international business in the last 15 years, is never far from the headlines. It held a competition to brew the world’s strongest beer and created another named Speedball after the drug cocktail of cocaine and heroin. The company has been happy to not so much court controversy as to seek it out.

Playing to the gallery is always a high-risk approach. Take, for example, Brewdog’s opposition to the World Cup........

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