The two ads are ordinary election-year fare. One promotes Robert F. Kennedy Jr., who until last Friday was running as an independent, “because you deserve better than the same old thing.” The other cautions against Kennedy, warning he is “the most dangerous man in American politics.”

What’s unusual is that both ads were made by the same shop. Even stranger: They are the work of a Democratic Party-aligned political advertising boutique.

Why would Three Point Media, which pitches itself as helping “rack up wins for Democratic officeholders and progressive causes all over the country,” spend its resources producing videos both to help and hurt the Kennedy campaign?

Three Point’s biggest client is Future Forward PAC, according to federal filings, one of the largest super PACs supporting Kamala Harris’s bid. Recently, Three Point has made ads for a handful of Democratic governors, including rising stars like Michigan’s Gretchen Whitmer and Colorado’s Jared Polis. Clare Gannon, who founded Three Point, was once the deputy press secretary for the Democratic National Committee.

Three Point did not respond to The Intercept’s questions about the videos, including whether any of them aired or in which markets.

But the videos — which were shared with The Intercept — offer a rare window into how major-party operatives game out different ways to incorporate potential spoiler candidates like Kennedy into their messaging strategy.

© The Intercept