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German Media Giant Axel Springer Makes Money on Israel’s Illegal Settlements

5 13
05.02.2024

One of the ways Germany sought to deal with its dark 20th-century past is its so-called Staatsräson — literally its reason of state — to support Israel. The commitment, which permeates German mass media, intensified after Hamas’s October 7 attack and the subsequent Israeli war against Palestinians in the Gaza Strip.

Axel Springer SE, Europe’s largest publisher, typifies the approach. The owners of Bild, Germany’s leading newspaper, Springer takes an unwavering pro-Israel stance. “God bless the IDF,” Die Welt, a Springer-owned German daily, declared in a recent editorial. And the company’s CEO wrote in Springer-owned Politico that the chants of “from the river to the sea, Palestine will be free” were tantamount to calling for genocide against Jews, a position in line with the German government’s November declaration that the slogan was illegal.

Defending Israel against criticisms of human rights violations, however, is one thing. Making money off those violations is another. Yet that’s exactly what Springer appears to be doing. Springer’s Israeli classified ads website Yad2 — the largest Craigslist-like classifieds site in the country — publishes real estate listings across Israel, including rental apartments and sales in Israeli settlements that are considered illegal under international law.

In December, Yad2 took out its own advertisement in an Israeli business paper to promote home sales on its site. “From the River to the Sea,” the ad, which appeared in The Marker, says in English, depicting a map of Israel and Palestine with pins dropped all over. The map has no “Green Line” or other markings separating Israel’s internationally recognized borders and occupied Palestinian territory. Below the co-opted protest slogan, the ad continues in Hebrew: “Yad2 helps you look forward and build a future in your next home in Israel.”

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Yad2’s advertisement may be, as many commenters saw it, a cheeky reference to the pro-Palestinian rhetoric, but it also points to how Springer makes money off Israel’s settlement enterprise. Like Craigslist, many individuals can post ads for free on Yad2, but some categories of advertisers — including real estate brokers or dealers — need to pay to put up listings.

“Advertising on the website is free for private users,” a representative for Yad2 said in response to an inquiry. “Business users are required to pay according to the terms of the site.” Paid listings, which are highlighted on the site, allow advertisers to increase their reach, they added.

The Intercept found thousands of apartments for sale and for rent in illegal settlements in the occupied Palestinian West Bank. Of those, more than 1,000 were paid ads from brokerage houses — meaning Yad2, and therefore Axel Springer, made money on them. Some of the ads, according to an........

© The Intercept


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