For Halloween lovers, spooky season started in October. But for college athletes trying to monetize their name, image and likeness, spooky season started about three years ago.

If you’ve been following the headlines around college sports, you know the cauldron of horror stories related to college athletes’ name, image and likeness rights is boiling over. One quarterback quit his team in the middle of an undefeated season over unfulfilled name, image and likeness promises. There are lawsuits over high school recruits never getting their promised deals. Recent questions have surfaced over what amounts to “payday loan”-type deals offered to star student-athletes.

And a cottage industry has popped up of ghouls haunting these talented but inexperienced young........

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