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A-list celebrity endorsements boomerang on Harris, Democrats

9 0
09.11.2024

Democrats are questioning their steady reliance on A-list celebrity endorsements after a brutal election loss by Vice President Harris that has triggered existential questions within the party about whether it’s fallen out of touch with working-class voters.

Harris had a number of policies intended to lift up working-class Americans, from her embrace of the child tax credit, to proposals to make homes more affordable and to go after price gouging by corporations.

But her campaign also had a heavy dose of glitz, from Taylor Swift’s endorsement to an appearance in the closing days of the campaign by Beyoncé, whose 2016 hit “Freedom” was used as an unofficial theme song throughout Harris's White House bid.

Other celebs backing Harris included Bruce Springsteen, Jennifer Lopez, George Clooney, Jon Bon Jovi and Cardi B.

In the end, none of that mattered. Harris lost every single swing state and saw former President Trump gain on Democrats in blue states. Washington was the only state in the union that moved toward Harris compared to the 2020 presidential contest. Trump appeared to see some of his biggest gains in California, where votes are still being counted, and in New York and New Jersey, Springsteen’s home turf.

After the devastating losses, a number of Democrats said the party needs to move on from its fascination with Hollywood and A-list celebs — along with the idea that those endorsements are helping the party.

“Somehow we think if Beyoncé is on stage, that will solve all our problems,” one Democratic strategist said.

“What people don't realize is that it actually makes it worse. It reinforces this perception that we are the party of elites, that we don't understand what working class folks are........

© The Hill


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