(NEXSTAR) – Super Bowl Sunday is here, and the game isn't the only thing people are talking about. The commercials are also making a buzz online.

For many viewers, the ads are just as fun to watch as the game itself, as brands rely on humor and celebrity cameos to keep everyone entertained while promoting their products and services.

"I think this year will mimic a lot of what we've seen over the past couple of years, a lot of celebrity-driven Super Bowl ads really leaning into humor, lightheartedness. It’s all about having fun and enjoying the game,” Jeanine Poggi, an editor for Ad Age, told the Associated Press.

“This year, you won’t see too many ads that are super serious, or really anything sort of controversial,” she added.

According to Axios, more than 110 million people are expected to watch the Kansas City Chiefs take on the San Francisco 49ers in Las Vegas on Sunday. With such a large audience tuning in, companies are paying top-dollar to capture their attention and stand out in a sea of adverts.

“It costs $7 million to air 30 seconds in the Super Bowl. That's a lot of money. Brands want to get the most bang for their buck,” Poggi said.

Some companies released their commercials days before the game, while others decided to wait until the big........

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