Gen Z longs for the 90s. Can Democrats lean into this? 

Nostalgia for the 1990s is nothing new. From $500 film cameras to the revival of my mom’s low-rise jeans, Gen Zers, specifically, have embraced the ’90s as if the decade were their own. 

But watching the fandom following Ryan Murphy’s Hulu docuseries, “Love Story,” I have grown more convinced than ever that the universality of 1990s nostalgia is a tool the Democratic Party is overlooking.

Most analyses of “Love Story” have been fairly on the nose when it comes to explaining how the show became Disney Plus’s most streamed drama of all time. It is a story about a young, attractive couple whose flaws make us feel better about our own. Two people falling in love in a comfortably analog world, wrapped in the notorious Kennedy allure.  

Critics agree, and I do too: the show resonates with Gen Z because of our frustration with a status quo defined by expensive trends, disappointing dating apps, and lonely social media algorithms. We love Carolyn’s minimalist style, her accessible luxury chic. We are jealous of the couple’s real-life meet-cute. We long for the days when everyone was reading the same headline.

So the show reminds us of what we’re missing. But if that reminder is powerful enough to inspire JFK Jr. lookalike competitions nationwide and boost Calvin Klein sales, can it also influence political opinions?

At its core, 1990s nostalgia comes down to two desires: for common culture and for in-person connection. Conservatives already know this and capitalize on it. As a member of a........

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