Obviously if you are not on any dating apps, you shouldn’t have any opinions about them, and you definitely shouldn’t worry about other people’s opinions of them. But I have been hearing so much about Feeld that I can’t ignore it.

People sometimes call Feeld the “throuples” dating app because of how it started: a tech entrepreneur couple, Dimo Trifonov and Ana Kirova, considering opening their relationship, had an idea for an app that they originally wanted to call 3nder. In fact, it’s not just for throuples, but anything remotely unconventional, dating-wise, from ethical non-monogamy to the most casual one-time-only hookup.

It is run from Cumbria, but most of its income is from overseas users, and its revenues have nearly doubled in a year, to almost £40m. It is “on a mission to elevate the human experience of sexuality and relationships”, it says. So, recapping the caveat that I shouldn’t have any opinions about this and definitely shouldn’t be worrying about it, nevertheless, thank God. Because dating apps were........

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