There are only three more sleeps until Sky News Australia disappears. But the shouty TV arm of the Murdoch empire will rise again on Monday with a new name and livery, News24.

“It’s a continuation of what we’ve already been doing really,” says host Peter Stefanovic in a promo. “It’s presenting and delivery of the news in a calm, truthful and accurate way.”

Calm, truthful and accurate are interesting words to use to describe Sky After Dark’s lineup of rightwing commentators Andrew Bolt, Peta Credlin, Chris Kenny and Rita Panahi, who consistently take aim at one side of politics.

After 30 years on air Sky has been forced to rebrand before News Corp’s 10-year deal with UK Sky News expires in December and it loses the rights to the name.

In February Anthony Albanese and the New South Wales premier, Chris Minns, opened News24’s new broadcast centre at the company’s Surry Hills headquarters with its eight studios and six control rooms. Lachlan Murdoch, who has been Sky’s biggest champion, was a no-show after his mother, Anna Murdoch-Mann, died.

News Corp bosses are anxious about losing a recognisable brand name like Sky News, especially when News 24 was once the ABC News channel’s name and many still call it by that name.

Although the ABC dropped the name in 2017, replacing it with ABC News Channel, the public broadcaster still refers to the rolling news platform as “ABC News 24” in some contexts because it is located on channel 24 on broadcast free-to-air TV.

Luckily, News Corp has newspapers to assist in the marketing of the new name.

On Monday The Australian’s media section ran a profile of Panahi, who was described as “the host of one of the nation’s most wildly successful social media segments”.

“The left give us so much to mock,” Panahi told reporter Steve Jackson. “There is such rich, abundant material and I think so many are fed up with the lunacy of the modern left.”

During the week the........

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