Soon to be Australia’s biggest sports broadcasting company, DAZN wants to become the “Netflix of sports”. There’s just one problem, Netflix wants that title too.

Already the world’s largest media company by market capitalisation, Christmas Day marks the global streaming giant’s next big step into sports broadcasting.

Patrick Mahomes and his Kansas City Chiefs will feature on Netflix’s foray into live NFL broadcasting.Credit: Getty Images

While still early days for Netflix’s live-streaming credentials, it will broadcast two NFL games this year (early on Boxing Day for Australians). Super Bowl champions the Kansas City Chiefs face the Pittsburgh Steelers before the Baltimore Ravens visit the Houston Texans. What’s more, Grammy award-winning artist Beyoncé will perform at half-time in Houston.

Already cash rich, the NFL is the biggest sport in the biggest media market in the United States, though it was super-sized yet again when pop star Taylor Swift went public with her new boyfriend, Chief star Travis Kelce.

If it works well, Netflix may continue fast-forwarding its live sports strategy and begin........

© The Age