"Cast a vote for a greener planet, lower food bills, better health and kindness to animals. And you don't even have to wait for a general election," states the global Veganuary campaign that encourages people to eat plant-based throughout January.

Transforming the world's food system through large-scale reduction in meat production is essential if we are to preserve the planet's natural ecosystems. But I don't believe Veganuary's solution is the way to do that.

While the switch to eating vegan food may seem empowering, it places an unrealistic pressure upon consumers to drive the shift to plant-based foods. By failing to highlight the state-backed corporate power at the heart of the food system, Veganuary arguably disempowers its followers.

In collaboration with Charis Davis, MA student in development studies at SOAS University of London, I researched the ownership structure and marketing strategies of several plant-based food companies. We found that many brands that are celebrated for sustainable plant-based food production are owned by giant meat and dairy companies implicated in allegations of large-scale environmental destruction.

Take Vivera, a pioneer in plant-based food. The Dutch company produces a wide range of vegetarian and vegan food, such as vegan hot dogs, plant salmon fillets, Tex Mex strips and vegan steak. The Vivera website suggests that consumers should buy vegan products to "make a huge difference for human health and the wellbeing of the planet" and states that "you can improve the world with every bite you take by eating........

© Salon