For decades, soy milk was the only widely available alternative for those seeking a non-dairy option. But in recent years, the plant-based milk market has transformed into a thriving sector filled with innovation, from almond and oat to pistachio and even sesame. According to McKinsey's 2022 Dairy Report, this evolution reflects shifting consumer habits: nearly a quarter of Americans now consume both dairy and plant-based alternatives, driven by factors like health, taste and sustainability. Yet, the market is not without its challenges — rising prices, environmental concerns and the need for differentiation have put pressure on producers to innovate.

Enter Laura Shenkar, founder and CEO of PKN, the world’s first pecan milk brand. Shenkar has positioned pecans, America’s only indigenous commercial tree nut, as a sustainable and nutrient-packed alternative in the crowded non-dairy aisle. 

Related

Shenkar shared with Salon how PKN aims to disrupt the category, from its ecological focus to its commitment to taste and accessibility.

This interview has been lightly edited for length and clarity. 

The market for plant-based milk alternatives is growing crowded, with almond, oat and soy dominating the shelves. What inspired you to champion pecans as the centerpiece of PKN, and how do you see pecan milk carving out its space?

We’ve captured the attention of consumers because we are addressing a rare white space in consumer products — with a hero ingredient people always love to fill one of the mainstays of the American diet, milk.

As we look toward the evolving water crisis in California, it’s clear that we need to start looking for a new, water-resilient source of nuts.  

A 2016 stream revitalization project in San Saba Texas sparked my interest in pecans.  As the only commercial tree........

© Salon