For many Americans, Memorial Day is not just a holiday to remember those who served our country, but a time to kick off the summer by cooking out and barbecuing with family and friends, and indulging in burgers, hot dogs, alcohol, and desserts.

While meat alternatives and gluten-free foods are on the rise for those with non-traditional eating habits, such as vegetarians or vegans, or the increasing number of people who partake in low-carb, gluten-free, refined sugar-free, alcohol-free, or Paleo diets, managing holidays like Memorial Day can be a source of stress. Cultures and families establish rules about the types of foods and beverages that are acceptable to consume, and deviating from those eating habits can represent a rejection not just of food but of the family or culture in which it is served.

As a communication researcher, I have interviewed scores of people who engage in divergent eating or drinking practices to uncover how individuals can eat what they want without upsetting or annoying their loved ones. These folks are aware that they are deviating from social norms and are very mindful of not coming across as judgmental........

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