The Biden White House has spent months trying to make “Bidenomics” work. But as the general election campaign begins, the president's team is rolling out something a little different: an economic argument that tries to frame former President Donald Trump as the candidate of corporate tax cuts and Biden as a scourge of the ultra-wealthy.

It is a decidedly populist turn meant to overcome voters' doubts about the state of the economy by moving the debate away from a referendum on Biden and into a choice between the two main parties.

“What we want the fight to be about is their record, and who you’re for and what you care about,” said one person familiar with the internal messaging discussions. “The polling shows overwhelmingly that people think Biden cares about people like them and Trump does not. And that’s going to be the core of this economic attack.”

It’s an argument that recognizes the sales job Biden has tried to make about his economic needs to be more of a contrast. But aides also believe they have the fodder to make this messaging shift work.

In particular, Biden officials have homed in on the GOP frontrunner’s passage of massive corporate tax cuts during his term as a key piece of the attack. They believe they can dent Trump’s appeal to working class voters by warning he would similarly prioritize the wealthy if elected again.

The specifics of the messaging shift are still under debate and have not yet been finalized, according to a half-dozen people familiar with the discussions within the White House and the campaign, who were granted anonymity to speak freely.

But Biden aides view March’s State of the Union address as a high-profile platform to sharpen the argument that the........

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