In a step towards redefining the synergy between A.I. and journalism, Perplexity AI, an A.I.-powered search engine, recently launched its Publishers’ Program—a revenue-sharing model aimed at integrating copyrighted content into A.I. applications. The initiative comes at a critical time when accusations of content misappropriation have strained the relationship between A.I. companies and publishers.

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Over the past few years, established media organizations, including Forbes, IAC, and Condé Nast, have all expressed worry that A.I. companies are scraping their content on the web without due acknowledgment or remuneration. Perplexity, which recently faced plagiarism accusations, is attempting to mend these relationships by offering a win-win scenario to publishers. “We structured this program to ensure we have a scalable and sustainable way to align incentives for all parties,” Aravind Srinivas, CEO of Perplexity, wrote in a blog post on July 30. “We appreciate the publishers who have joined us for this program and provided us with valuable feedback about how........

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