In an unexpected yet groundbreaking move, Intel and AMD (AMD)—longtime semiconductor rivals—have joined forces in a bid to strengthen their foothold in the A.I. arms race. At this year’s Lenovo Tech World event on Tuesday (Oct. 15) in Seattle, Wash., the two companies announced a coalition called the x86 Ecosystem Advisory Group. The group will act as a collaboration hub to ensure that upcoming AMD and Intel chips are “consistent and compatible” across computing applications and meet the growing demands of generative A.I. (genAI)—whether in data centers, cloud platforms, or consumer devices. While the coalition is centered around AMD and Intel, it will seek insights and feedback from a slew of tech companies, including Broadcom, Dell, Google, Hewlett Packard Enterprise, Lenovo, Meta (META), Microsoft (MSFT), Oracle and Red Hat.

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