Celebrity Photographer Vijat Mohindra On Shooting Plastic Girls in Plastic Worlds
Hollywood’s favorite photographer, Vijat Mohindra, is living the dream. He’s shot Kim Kardashian multiple times since 2009, to market Skims and her scent and just because. You’ve probably seen his photos of Doja Cat, Miley Cyrus, Dolly Parton, Cardi B… the list of his subjects is long and populated by luminaries from across the spectrum of celebrity. He’s shot Pamela Anderson for Paper. Nicki Minaj for Complex.
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How can you spot a photo taken by Mohindra? There’s the signature colorful, Pop-ish aesthetic possibly best described as Barbie-esque. But despite the candy pink and blue and yellow plastic fantastic backdrops, Vijat’s subjects are always vibrant, dynamic and very much portraying themselves. Perhaps that’s not surprising, as he learned the ropes from famed celebrity photographer David LaChapelle. In the years since, he’s shot music videos, magazine spreads, album covers and more for some of the world’s top talent.
Mohindra is still shooting, but he’s been branching out. Earlier this year, he opened his first studio space in downtown Los Angeles, Powder Room Studio LA, which has a dozen uniquely Mohindra-esque sets in which to shoot everything from stills to reels. The 4500-square-foot space looks like Barbie’s 1990s-era dream house, and Paris Hilton and Christina Aguilera were early fans.
We chatted with Mohindra on a busy weekday morning about the new studio, why he loves polished portraits and his advice for young photographers.
Observer: What’s the story behind the Powder Room?
Vijat Mohindra: I’ve been a photographer—a celebrity photographer—in Los Angeles for the last 15 years, and in those years,........
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