In the nearly two decades since Brendan Fallis moved from his small town in Ontario, Canada to New York City, he’s held quite a few titles. Originally working at a friend’s fashion incubator, Fallis quickly started a side hustle as a DJ to earn some extra money. “My friend managed a restaurant and it wasn’t busy on Monday nights, so I would go there and we would teach ourselves how to DJ,” he recalls. Before long, Fallis was booking more gigs than he could keep up with and DJing beyond just nightclubs, with events taking him from the Cannes Film Festival to Coachella, along with signing partnerships with brands including Chanel, Stuart Weitzman and Red Bull.

“It really taught me about New York and kind of gave me the keys to the city, but I didn’t want to completely stop with the business side of things,” Fallis tells Observer of planting the seeds for his entrepreneurial pursuits. Helping other aspiring artists to launch their careers seemed like the logical next step for........

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