For 35 years, The Great Jones Café was a New York watering hole—a veritable institution. Since 1983, the Cajun-Creole restaurant and bar on Great Jones Street and Bowery was the epitome of a neighborhood spot. From its low-key, cozy interior to its crumbly stucco façade, The Great Jones glowed orange everywhere, calling out for passersby to come and hang out. But in 2018, The Great Jones closed its doors, and after a glamorized turnover called The Jones, got a new owner and new name.

Thank you for signing up!

By clicking submit, you agree to our terms of service and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime.

On September 11, Jon Neidich’s Golden Age Hospitality and Eric Kruvant and Darin Rubell’s Paradise Projects opened Elvis, an all-natural French wine bar serving petite, mostly room temp plates, at 31 Great Jones Street. Golden Age Hospitality, which Neidich founded in 2012, has become a force in the New York dining scene, with a sultry selection of venues including Le Dive, The Nines, Acme, Deux Chats and the Happiest Hour. Neidich paints many of the city’s cool kid hangs with a paintbrush slathered in French red Kool-Aid. And, frankly, it’s pretty easy to drink.

Even though this is a new endeavor, Neidich wants Elvis to echo the vibe of its decades-long predecessor.

“I remember the orange interiors and how iconic the storefront was,” he told Observer. “I wanted to pay homage to a legendary place by bringing back the original color to the storied Great Jones Street. The size of Elvis makes it really special. It’s a small space with a lot of energy........

© Observer