Platform debuted in May of 2021 as a collaborative online showcase of artworks imagined by entrepreneur and innovator Bettina Huang (now the company’s executive chairman) and built in partnership with David Zwirner. It was designed to give younger galleries a virtual venue to exhibit their artists while their physical spaces sat idle thanks to COVID. A clear product of the pandemic in its early days, Platform has since proven it can transform, adapt and thrive in an always changing art world.

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Today, it operates with a lean, seven-person team of ambitious staffers, all focused on making the art world more accessible. Platform still offers a curated monthly selection of artworks from partner galleries, encouraging fresh discoveries, but over time, the company recognized the importance of educating its primary audience—mainly young, first-time collectors—who wanted to engage with Platform not only online but also via offline programs and events.

Now, the art marketplace is set to reach the pinnacle of its community-building efforts with........

© Observer