When Sandro Kereselidze and Tatiana Pastukhova founded ARTECHOUSE in 2015, their goal was simple but ambitious: to carve out a physical space for digital art where innovation at the intersection of creativity and technology could thrive. Since opening the first venue in a former retail store in Washington, D.C. in 2017, ARTECHOUSE has expanded its reach with locations in Miami (2018), New York (2019) and most recently, Houston (2024). With more than thirty groundbreaking, multi-sensory art exhibits, 150 XR activations and ten live shows under their belt, produced with their in-house studio and in collaboration with over forty artists, ARTECHOUSE has certainly made its mark. Some of today’s most celebrated digital artists—notably, Refik Anadol, Daito Manabe, fuse**, Zach Lieberman, NONOTAK and Adrien M & Claire B—benefited from early collaborations with ARTECHOUSE that helped them build their careers.

Thank you for signing up!

By clicking submit, you agree to our terms of service and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime.

From the start, Kereselidze and Pastukhova’s mission was to provide a cutting-edge exhibition platform for technology-driven artists exploring new forms of storytelling and expression made possible by the digital realm. There was a real need, as in those days, immersive digital art was largely relegated to festivals and brand events. “Museums were not interested because it’s very high-tech and hard to maintain. Galleries were not interested because it’s hard to sell,” Kereselidze told Observer. We spoke during the final days of “FLASHBACK 5,” a celebration of five years of ARTECHOUSE in New York. Kereselidze recalled running the “Art Soiree” festival in D.C., an event supporting local artists through multi-sensory experiences—it was through that work that he discovered an entire community of innovative creators in search of a platform.

From its inception, ARTECHOUSE has aimed to be more than just a museum for digital art—it was designed as a comprehensive platform for producing,........

© Observer