After the Five Guys franchise went viral the other day over a $12 burger, the joke making its way around the internet was that customers would have to start going to Four Guys just to save a little money.

But it turns out that Five Guys wasn’t the worst offender when it came to putting price gouging on the menu.

That distinction went to Wendy’s, whose CEO, Kirk Tanner, floated an idea about raising prices during peak demand.

It’s like what would happen if Uber and the Big Mac had a baby.

Tanner, in an earnings call to investors, said that Wendy’s would begin testing features including “dynamic pricing” as early as next year.

“Dynamic pricing” is another way to say “surge pricing,” which raises the cost of goods and services based on demand, especially during peak hours of the day.

It is most often associated with shifting airline ticket prices or how........

© NY Daily News