I know some people don’t like to play the “Imagine If!” game, but at times it’s hard not to wonder, “Imagine if Joe Biden had said the crazy thing that Donald Trump uttered.” So I’m sorry to say that there is a story from this week that demands we indulge ourselves. Imagine with me that Kamala Harris had attended—oh, let’s say a Holocaust commemoration ceremony—and she brought, as a member of her entourage, someone known for saying the Holocaust was a hoax. Or that she attended a ceremony marking the anniversary of the Sandy Hook Elementary School shooting in the company of someone who’d argued, pace Alex Jones, that the shootings were faked.

That’s what Donald Trump just did by bringing Laura Loomer to Wednesday’s September 11 commemoration.

It’s just a surreal moment. I lived in New York when the attacks happened. I keenly remember how zealous Republicans and conservatives were about 9/11, how quick they were to pounce on anyone on the left side of the spectrum who said anything that even hinted at departure from the accepted narrative—and especially those who, along the way, departed from reality. And now, years down the line, the Republican Party standard-bearer comes to New York on 9/11 itself, palling around with someone who called those attacks an “inside job.”

You’ve seen that reference many times now in the last couple of days, but it’s worth unpacking the phrase in a paragraph. “Inside job,” with respect to 9/11, meant that the U.S. government had advance knowledge of the attacks and let them happen. Or even staged them. In some variants, Israel, naturally, was involved as well. I believe a lot of bad stuff about George W. Bush and Dick Cheney (still!), but I have never believed that. It’s loony tunes. But adherence to this zany theory was disturbingly widespread, at first on the far left before it spread to and was taken up by some on the far right. In polls at the time, up to a quarter of respondents, sometimes more, said they believed this silliness.

By the way, when I say that Loomer believes lunatic nonsense about the September 11 attacks, I’m not dredging up statements she made 20 years ago to criticize her today. HuffPost reported this week that just last year, Loomer “shared a video on X that said ‘9/11 was an Inside Job!’ and claimed it was somehow related to then-Secretary of Defense Donald Rumsfeld’s announcing $2.3 trillion in ‘lost’ government funds on Sept. 10, 2001.”

Loomer’s sins hardly end there, of course. She’s a racist and a xenophobe and a provocateur. She’s claimed that school shootings were staged and that the Las Vegas mass shooter was affiliated with ISIS. Remember that murder of the 6-year-old Palestinian boy outside Chicago, who was stabbed 26 times by his white landlord shortly after Hamas’s October 7 attacks? The landlord said he feared a “global day of jihad,” a lie spread by Loomer and Jack Posobiec (of Pizzagate infamy) as well as Jones’s InfoWars website, among others. There’s a lot more. She’s poison.

The fact that Trump took Loomer to the 9/11 event has gotten a lot of coverage. I woke up Friday morning ready to unload on The New York Times for not doing a story on this, but then I looked at the website, and to its credit, the Times has a good piece up today that highlights Trump bringing her to New York and traveling with her more generally. In case you missed it, she was at the debate Tuesday night in Philadelphia. She’s a frequent Mar-a-Lago presence. He wanted to give her a campaign job back in the spring, until others objected. Loomer is apparently too crazy for Marjorie Taylor Greene. I didn’t know “too crazy for Marjorie Taylor Greene” was possible.

What does all this tell us about a possible future Trump presidency? That this racist conspiracy theorist will be around the White House whispering in the president’s ear. And she won’t be alone. Trump’s “social media war room” at the debate included Loomer, Posobiec, and Chaya Raichik, who created the “Libs of TikTok” account that promotes hate speech and transphobia. Children’s hospitals across the country have received bomb threats after social media posts on Libs of TikTok—accusing the hospitals of performing gender-affirming surgeries that in some cases they didn’t even perform—went viral in the right-wing fever swamp.

Imagine the White House filled with people like this. That’s what we’re probably talking about if Trump is elected.

Call it speculative if you want. This is part of why it’s difficult for news outlets that follow traditional reporting norms to fathom these possibilities, let alone make a news story out of it. But the fact that these people are hanging around at Trump’s invitation can’t be allowed to pass without our reckoning with it. On whatever path forward Trump hopes to forge, these people will be along for the ride. And the mere possibility that the White House is going to be bursting with racists and xenophobes and transphobes and multipurpose haters and conspiracy theorists is something to which attention must be paid. There has to be a way, within the conventions of mainstream reporting, to place this alarming possibility in front of the electorate’s collective nose.

Let’s conclude by returning to the “Imagine If” game. What would the mainstream media be doing right now if, on Wednesday, Harris had indulged in one of my above scenarios? First of all, it’s absolutely impossible to imagine, because Kamala Harris is a good human being who has normal human morals. But if she had, everyone—and I do mean everyone: the right wing, of course, but the New York Times editorial page, the talking heads of MSNBC, and even yours truly—would be in a state of meltdown apoplexy until she apologized and explained herself; and even after she did so, loads of people, right and left, Republicans and Democrats, would be declaiming on her unfitness for office and demanding that she stand down as the nominee.

But in the real world? This story, like all Trump stories, is likely to fade. That would be to the detriment of all. At the very least, the mainstream media should not let this outrage die; it should continue to rub this ugliness in the faces of the hypocrites who once called liberals enemies of freedom because we opposed the stupid and tragic War in Iraq that Bush and Cheney used 9/11 as an excuse to start, and who now want this amoral nitwit to be the leader of the free world.

For months, Donald Trump’s frequent lapses into incoherence—the half-sentences that suddenly veer off toward a distant galaxy, the asides that limn the virtues of Hannibal Lecter—have been mostly fodder for late-night TV hosts. Morning Joe has covered them consistently, but for the most part, the mainstream press has ignored them, either cleaning up Trump’s actual words so they made more sense on the printed or pixelated page or just not printing them at all.

This was easier to do when Trump was running against Joe Biden, who sometimes also lost the rhetorical thread, and whose age was a constant news story (not without justification). But now that Trump is running against a younger and more energetic opponent who tends to speak in full, logical sentences and who doesn’t go on rants about bacon and wind power, his mental state is rightly becoming more of a story. As my colleague Greg Sargent put it yesterday: “Trump’s mental fitness for the presidency deserves sustained journalistic scrutiny as a stand-alone topic with its own intrinsic importance and newsworthiness.”

Which brings us to Trump’s appearance Thursday before the Economic Club of New York. I watched some of it. In fairness, reading from his prepared remarks, he was coherent. He rattled off a string of statistics about the economy under his presidency, many of which were actually true, or close enough; when he got around to describing the horrors “Marxist” Kamala Harris had visited upon America, his claims were a lot less true. (He said “crime is rampant, and fleeing is the number one occupation” in California, but crime is trending down in the state this year, and the recent population declines have been turned around too—not that Harris has control over these issues one way or another.)

Then came the question-and-answer period. A woman among the handful assembled on stage asked Trump if he would commit to passing childcare legislation, and if so what his specific proposal would be. Here’s the answer in part, as put out in a tweet by the Harris campaign:

“Well, I would do that, and we’re sitting down, you know; I was, somebody, we had Senator Marco Rubio and my daughter, Ivanka, who was so impactful on that issue.… But I think when you talk about the kind of numbers that I’m talking about that because the childcare is childcare, couldn’t, you know, there’s something you have to have it, in this country you have to have it.”

Trump’s answer was longer than that, but when he got around to something resembling a response, it was that his tariffs on China are going to pay for everything, no problem. Just like deporting people is going to solve the housing crisis.

A few quick facts. In the nineteenth century, before the individual income tax became a permanent fixture of life, tariffs accounted for most of the government’s revenue (at a time when the government did very little—stood up an army, ran a postal service, etc.). But today, according to the Council of Economic Advisers, import duties bring in only around 2 percent of the federal government’s total revenues. If you want to lower taxes on corporations and the rich, as Trump does, tariffs would need to be substantially jacked up to make up for the lost revenue (although of course in the Candyland in which Republicans and their economists live, reducing tax rates does not reduce revenue, which is probably the single biggest and most insidious policy lie of the last 50 years). And of course, as the CEA and many others argue, much higher import levies are “likely to spark retaliatory tariffs that reduce U.S. exports and subsequently induce transfers of collected duties to impacted U.S. businesses.”

Now let’s get to the point here: the media. Specifically, The New York Times.

I looked Friday morning at the way the Times and The Washington Post covered the speech. The Post’s article, to my astonishment, was mostly about the childcare word salad. “Trump offers confusing plan to pay for U.S. child care with foreign tariffs,” ran the Post’s headline.

The Times’s story was by no means favorable. Under the headline “Trump Praises Tariffs, and William McKinley, to Power Brokers,” the article adopted a gently skeptical tone toward Trump’s promise that tariffs would solve everything. It even mentioned the words “child care,” once.

But the article didn’t bother to quote him on the topic. Why? It could be that the reporter didn’t think it was newsworthy (or perhaps it was an editor, since the Times’ election news blog did partially quote Trump). But this is exactly the point Sargent and others are trying to make: that Trump’s frequent incoherence is in and of itself news. It should be reported on. He should be quoted verbatim, not in a partial way that sanitizes his words and cleans them up.

Why? Because his mental fitness at age 78 to be president for the next four years is a legitimate issue. I’ve covered, and simply watched as an interested citizen, a lot of presidential candidates. Dozens, maybe hundreds, if you count Democrats and Republicans who ran in primaries. I’ve watched hours of debates and attended events like the once-famous Iowa Straw Poll in 1999, at which 11 Republican candidates spoke. I’ve never heard a candidate who talks in such a dissociative, rambling, confused way; never heard a candidate so obviously bluffing his way through certain policy questions.

The conventions of objective journalism are such that reporters tend to use “good” quotes. Reporters favor politicians’ pithiest and most succinct quotes, because reporters themselves are trying to be pithy and succinct, and ergo logorrheic and nonsensical just doesn’t fit the plan. I’ve been there, I’ve done that. Guilty.

But here’s what’s different. Until Trump, using the pithiest and most succinct quote never amounted to a quasi-conspiracy against reality. Now it does. Maybe the voters will decide that Trump’s incoherence doesn’t matter. But they at least need to be presented with the evidence to decide for themselves.

I got an email Thursday morning from a dear old friend of mine. He lives in Virginia. He’s a Democrat who was never susceptible to Donald Trump’s alleged allures. But he did make an interesting point. Years ago, my friend wrote, he used to watch Trump and maybe give some consideration to a couple of the points he made, or at least be entertained. “I turn him off when I see him now,” my friend wrote—and he guessed millions of others did the same.

Trump is staring down the business end of a number of problems right now. There’s Project 2025, and there’s his bragging about ending Roe, and there’s the hefty ankle weight that is J.D. Vance. But for all those things and more, public lack of interest may be Trump’s biggest problem as we enter the homestretch of the presidential race next week. Since the man sees life wholly in terms of acts and star power and ratings, let’s think of him on the terms he understands. The Trump Show has entered its ninth season. That’s a long run for any TV show. Many of the most iconic shows in television history didn’t last that long.

There’s a reason for that: In TV world, longevity can be a curse. Shows lose their originality. They lose key characters. They introduce new ones who aren’t nearly as compelling. They jump the shark, in a phrase coined in 1985 by a radio personality who was discussing an iconically far-fetched 1977 episode of Happy Days when Fonzie literally jumped over a shark while on water skis.

That’s Trump today. Fonzie on water skis. All in the Family after Meathead and Gloria moved to California. Buffy by season 6 (although they still delivered a few classics in the last two seasons). The Office after Michael Scott left, which pulled off the accomplishment of making even Will Farrell unfunny. (I’m sorry I don’t have more recent reference points, but you can fill in your........

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