These in-their-own-words pieces are told to Patricia Lane and co-edited with input from the interviewee for the purpose of brevity.

Drew Minns makes doing business online more climate-friendly, accessible and profitable. As founder of reallygood.work, Drew and his team design and implement online consumer experiences with the health of our planet front and centre.

Tell us about your project.

Most people forget that every email, photo, video, and indeed every piece of data, has to travel through physical equipment and built spaces. Data centres use a lot of energy. When we focus on enhancing the consumer experience, it turns out many standard tools that are assumed essential are a massive waste of energy, increase consumption and end up confusing consumers with too much information. One example is those annoying pop-ups that distract and exhaust us when what we really wanted was to buy one thing. My team returns to basics like customer-centred design, great graphics and simple, easy-to-use, well-tested interfaces.

For example, if you use WordPress, every time anyone logs onto that page, it must be built from scratch. A minority of sites, like those carrying emerging........

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