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Meta Wants to Make it Harder to See Political Content On Threads. What Does that Even Mean?

26 1
17.02.2024

AP/Jaap Arriens

Earlier this week, Meta decided to create the grandest of Gordian knots for itself when Adam Mosseri, its executive in charge of Instagram and Threads, announced that the company doesn’t want Threads to “proactively amplify political content from accounts you don’t follow”—in effect, announcing the company hopes to limit how “political” content is spread and shared.

Given the boundless and ill-defined nature of politics, his plan seems nearly impossible to implement. Mosseri did not say the plan was to tone down “content involving electoral politics,” or even something as vague as “turning the volume down on toxic politics.” He referred only to leashing the vast but vague category of “political content.”

Billionaire Mark Cuban did ask........

© Mother Jones


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