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Prince William Launches First-Ever Sports Suicide Prevention Toolkit With Harry Kane, Russell In Liverpool

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10.09.2026

LIVERPOOL, England — Prince William unveiled a groundbreaking suicide prevention resource for the sporting world Thursday, timed to coincide with World Suicide Prevention Day, marking what organizers describe as the first initiative of its kind designed specifically for sports organizations across the United Kingdom.

The toolkit, called "On Your Side," aims to give sporting organizations and individuals, from grassroots clubs to elite professional teams, the confidence and practical skills needed to play a meaningful role in preventing suicide. The Prince of Wales hosted the launch at Hill Dickinson Stadium in Liverpool, Everton Football Club's home ground, drawing figures from across British sport for the occasion.

The resource was developed jointly by The Royal Foundation, the British Standards Institution and mental health charity Chasing the Stigma. It will be made accessible through Chasing the Stigma's Hub of Hope platform, described as the UK's largest mental health support directory. The toolkit is designed to work across every level of sport, relevant not only to players and coaches but also to volunteers, staff, families and spectators.

At the center of the resource is a five-step conversational framework called GOALS: Get ready, Open the conversation, Ask the question, Listen and respond, and Support and signpost. Beyond individual conversations, the toolkit also provides broader organizational guidance, including how to foster environments where people feel comfortable speaking up, how to integrate suicide prevention into formal........

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