NEW YORK — Rockstar Games will begin marketing "Grand Theft Auto 6" this summer, parent company Take-Two Interactive confirmed Thursday, even as the highly anticipated title's price remains undisclosed ahead of its scheduled Nov. 19 release.

Take-Two CEO Strauss Zelnick addressed the timing during an interview, pushing back against immediate expectations. "So the next few weeks I don't think it'll be summertime yet, but when it's summertime, Rockstar expects to start marketing 'GTA 6,'" he said.

The confirmation comes as speculation swirls around one of the most eagerly awaited video game releases in history. "GTA 6" is widely expected to be a massive commercial success, potentially breaking industry sales records upon launch.

Zelnick firmly reiterated the Nov. 19 launch date during Thursday's earnings discussion. "I think reiterating November 19 as is a launch day today is probably a positive," he noted, addressing recent rumors of possible delays or pre-order openings.

When asked whether a price announcement would accompany Take-Two's quarterly earnings release, Zelnick gave a direct response. "No," he said. "We never make marketing announcements in our analyst calls. Never ever ever."

The absence of a price tag has not prevented Take-Two from issuing strong financial guidance for the fiscal year ahead. The company projected net revenue between $8 billion and $8.2 billion for the period running April 2026 through March 2027, representing approximately 20% growth over the previous year.

Zelnick explained how such projections are possible without a finalized price point. "So, whenever we put together our guidance, obviously based on our expectations regarding our pipeline, release schedule and pricing, and sometimes........

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