CUPERTINO, Calif. — Two months after its blockbuster launch, Apple's budget-friendly MacBook Neo has shattered sales forecasts, prompting the company to double production targets to 10 million units for 2026 and establishing itself as a game-changing entry into the affordable laptop market.

The 13-inch MacBook Neo, priced starting at $599, hit shelves on March 11, 2026, following its announcement on March 4. Powered by the A18 Pro chip, it delivers solid everyday performance, all-day battery life and full macOS integration at roughly half the price of the MacBook Air. The response has been overwhelming: online inventory sold out through April within weeks, with shipping estimates stretching into May and beyond as demand continues to outpace supply.

Industry analysts and supply chain sources confirm the MacBook Neo's explosive start. Initial projections from TrendForce called for 4-5 million units in 2026, but Apple quickly ramped up orders to suppliers Foxconn and Quanta, targeting 10 million units for the first generation. Reports indicate the company has already secured capacity for significantly higher volumes after early sell-outs and record first-time Mac buyer numbers.

Apple CEO Tim Cook highlighted the success shortly after launch, noting on social media that the Mac posted its "best launch week ever for first-time Mac customers." The affordable price point, combined with Apple's ecosystem lock-in, has drawn Windows switchers, students, families and emerging markets in unprecedented numbers.

Exact worldwide sales figures remain closely guarded by Apple, which does not break out individual model shipments. However, analysts estimate several million units have already moved in........

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