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I wrote two inspirational Labour manifestos - but here's where it can go wrong

6 1
11.06.2024

This week all of the major parties in this general election are expected to release their manifestos. The policy programme Labour publishes on Thursday is likely to be the blueprint for our next government.

Putting together a manifesto is something I’ve done twice (in 2017 and 2019 for Labour), so I may be a bit biased when I say they are incredibly important documents both pre- and post-election. While they paint each party’s vision for Britain, they also contain the promises to which they can be held accountable. In other words, they can make or break an election campaign.

The first Labour manifesto I worked on, “For the Many, Not the Few”, aimed to end austerity and create a society in which the rich and profitable corporations paid their fair share and essential utilities were owned for public benefit, not private profit.

I was told by fellow senior staff from Labour HQ that “manifestos don’t move the polls by more than two or three........

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