The Storytelling Secret That Made Apple a Global Icon

Steve Jobs turned a product launch into a rebellion. That’s the power of storytelling.

EXPERT OPINION BY CARMINE GALLO, HARVARD INSTRUCTOR, KEYNOTE SPEAKER, AUTHOR, ‘THE BEZOS BLUEPRINT’ @CARMINEGALLO

In this April 24, 1984 file photo, Steve Jobs, left, chairman of Apple Computers, John Sculley, center, president and CEO, and Steve Wozniak, co-founder of Apple, unveil the new Apple IIc computer in San Francisco, California. Photo: AP

The small garage where Steve Jobs and Steve Wozniak (Woz)........

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