In a high-stakes market, these companies are turning operational precision into their competitive edge.

EXPERT OPINION BY ANDY BYRNE, CEO, CLARI

Illustration: Getty Images

The cybersecurity market continues to take off—and so does the competition. With global spending on information security projected to hit $212 billion by 2025, according to consultancy Gartner—a 15 percent increase from 2024—cybersecurity companies face a relentless battle on two fronts: defending against evolving threats and outpacing rivals to seize market share.

The opportunity is massive, but so is the pressure to deliver. In cybersecurity, the buying process is inherently nonlinear. Buying cycles are unpredictable, threats evolve daily, and missed revenue signals can cost millions.

For companies chasing growth, IPOs, or exits, the game has changed. To stay ahead, top cybersecurity companies are modernizing go-to-market strategies, zeroing in on high-growth segments, and creating repeatable, predictable wins.

As CEO and co-founder of Clari, an enterprise revenue platform, I work alongside Fortune 500 companies—including cybersecurity clients Fortinet and Okta—to drive predictable revenue growth. Here’s how they’re doing........

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