Nooks cofounders Rohan Suri, Daniel Lee and Nikhil Cheerla (left to right) met at Stanford before deciding to start Nooks in 2020.

As a sales representative for a legal software company, Tony De Leon used to spend hours cold calling prospects only to get their voicemails. It was a tedious job with a great deal of busywork— from finding the right numbers and researching prospects to taking notes and logging calls.

“By the time someone actually connects with you, you're a little shell shocked,” Leon told Forbes. “You forget everything you've ever learned, and you're like, ‘Oh my God, you actually picked up the phone call.’”

Then, Leon started using AI sales platform Nooks to automate manual tasks like finding contact information, leaving voicemails, writing emails and doing research. He said the platform’s dialing assistant has helped him increase the numbers of calls he had per day from two to 10 — a dramatic improvement on what’s called pipeline generation — sales speak for the process of........

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