OpenAI collaborates with creatives and influencers from a broad spectrum of fields to communicate its tools to a wider audience.

In 2022, Don Allen Stevenson was livestreaming to his 100,000 followers on Instagram, showing them how OpenAI’s image generation model Dall-E could be used to create vibrant, vivid artwork. Stevenson was surprised when the artificial intelligence company itself jumped in, commenting on the stream and offering all the viewers instant access to its text-to-image tool, he said.

“So within moments, they had thousands of people that requested access to Dall-E 2, and then that became their first artist cohort,” Stevenson told Forbes in an August interview.

Two years later, OpenAI appears to be refining its influencer strategy, carving out a team focused on courting influencers and creators to its platform. It’s currently hiring a “Head of Internet Creators” to develop ties to influencers, according to a new job listing spotted by Forbes. “As our first team member to focus on internet creators, you will architect how OpenAI builds sincere and trusting relationships with creators who are using AI tools in their creative process and businesses,” the listing says.

Earlier this year, the company also hired creator and writing community specialists to act as ambassadors for OpenAI, Quartz reported; one of those individuals is now listed as an “artist manager” for Sora, the company’s text-to-video tool, according to LinkedIn.

But at the same time, the company is facing complaints from creators frustrated by reports that it used transcriptions of YouTube videos to train its models underpinning ChatGPT. According to the New York Times, OpenAI transcribed more than one million hours of YouTube content for GPT-4, a version of its large language model.........

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