While online sales are expected to hit record levels, people still are showing up to shop in-person. ... [ ] Here, consumers line up outside of Macy's flagship store before opening on Black Friday, in New York City on November 29, 2024. (Photo by Adam GRAY / AFP) (Photo by ADAM GRAY/AFP via Getty Images)

U.S. consumers spent a record amount online on Thanksgiving Day, as the busiest days of the holiday shopping season got off to a strong start.

As shoppers head to the stores today for Black Friday deals, online results are showing that consumers are responding strongly to Cyber Week deals that kicked off this week.

Online sales tracked by Adobe Analytics, Salesforce, and Shopify showed online growth on Thanksgiving.

Salesforce is projecting that based on Thanksgiving Day results this could be the strongest Cyber Week ever in terms of online sales.

While the numbers available thus far reflect online sales only, there are early indications that Americans are showing up to shop in stores as well.

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