Black Friday shoppers walk past a store at the Walden Galleria in Buffalo, NY., Friday, Nov. 29, ... [ ] 2024. (AP Photo/Gene J. Puskar)

Online retail continued to be the big winner of the holiday season on Black Friday, with record levels of e-commerce spending. In-person shopping, however, was down 8%, according to one measurement, on the day that traditionally draws the biggest crowds to stores and malls.

Both Adobe Analytics and Salesforce, which track online sales, showed big jumps in e-commerce spending on Black Friday.

Adobe Analytics reported $10.8 billion in U.S. online sales on Black Friday, up 10.2% over last year. That is the record amount of Black Friday spending clocked by Adobe Analytics since it began tracking online sales.

“Crossing the $10 billion mark is a big e-commerce milestone for Black Friday, for a day that in the past was anchored towards in-store shopping,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a statement with the Black Friday data.

Some of that increase may have come at the expense of in-person store visits.

Sensormatic Solutions, which has been tracking in-store crowds on Black Friday for decades, saw an 8.2% drop in traffic this year, reversing the trend of increased traffic following the worst year of the pandemic.

Traffic for the week of Thanksgiving, from November 24 to 29, was down 3.9%, and........

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