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Black Friday Holiday Weekend Online Sales Hit Record $41 Billion

5 1
04.12.2024

EAST RUTHERFORD, NEW JERSEY - NOVEMBER 29: People wait in line to shop at Pandora as they visit the ... [ ] American Dream Mall During Black Friday sales on November 29, 2024 in East Rutherford City. Black Friday, is the sales event that is considered the unofficial kickoff of the holiday shopping season and one of the busiest days of the year for retail foot traffic in the U.S. (Photo by Kena Betancur/Getty Images)

While the final verdict on the holiday season won’t be known for several months, the initial results from the five-day period between Thanksgiving and Cyber Monday contained a lot of encouraging numbers for retailers.

Ecommerce was the biggest winner over the weekend, showing the strongest growth year over year. U.S. online sales for the weekend were $41.1 billion, and online spending set new records on each of the five days, according to data from Adobe Analytics.

The National Retail Federation (NRF), in a holiday recap today, applauded the news that more Americans shopped over the holiday weekend than had previously been........

© Forbes


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