Adobe is predicting that online sales will increase by 8.4% in November and December, and hit a ... [ ] record $240.8 billion.

Adobe is forecasting that U.S. online sales will reach a record $240.8 billion this holiday season, up 8.4%, with discounting, social media influencers, and “trading up” to more expensive goods, expected to drive growth.

Online growth will be up significantly from last year, when sales grew 4.9% in November and December, according to Adobe’s forecast.

Adobe, like other forecasts issued earlier this year, is presenting a positive outlook for the upcoming holiday season. It is projecting that consumers, while still price-conscious, will spend more than they did last year, with e-commerce showing the strongest growth.

Adobe is predicting that online sales in November and December will increase by 8.4% to $240.8 ... [ ] billion, strongly outpacing the 2022 and 2023 growth rates.

“What we’re seeing early in the data is a really pretty strong holiday season,”........

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