Soccer superstar Messi is bigger than ever thanks Lowe’s 10-foot inflatable statue

It’s the Skelly of soccer.

Dozens of brands are using the 2026 FIFA World Cup as a chance to cash in on themed ads, products, and brand collaborations. But the home goods giant Lowe’s is doing something unique: debuting a 10-foot-tall inflatable of Lionel Messi for fans to put in their front yards.

Lowe’s is running a series of activations for the world’s biggest soccer moment, all of which center on its limited-edition, $99 Messi inflatable, made in collaboration with Messi himself. The inflatable, which will start to pop up in a 20-foot version around several U.S. host........

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