Syed Ali Hassan Zaidi is a thorough professional with diversified experience of over 15 years. He is currently serving as the Chief Operating Officer for TPL Insurance where he also oversees the Strategy functions with special focus on Insurtech/digital initiatives. Over the years, he has worked on multiple initiatives & projects which has significantly contributed to TPL Insurance securing top position in the industry.

Ali has previously worked at Ernst & Young for Pakistan & Dubai offices in the Audit and Assurance function. He also served as Finance Advisor for the implementation of SAP at Shell Pakistan. He is a fellow member of Institute of Chartered Accountants of Pakistan and Chartered Institute of Management Accountants – UK. Following are the excerpts from an exclusive interview.

Please tell us the emergence and brief history of TPLI.

Syed Ali Hassan Zaidi: TPL Insurance (TPLI) entered the insurance industry of Pakistan with a clear focus to penetrate in the retail segment. At a time where insurance industry was focused on the corporate segment and innovation was nonexistent, TPLI introduced products that were suited for individual customers, setting service benchmarks that changed the landscape of the insurance industry.

TPLI has over the years surpassed customer expectations using technology and its customer-centric service delivery. TPLI has been at the forefront of bringing new products to Pakistan’s market such as Pay How You Drive auto insurance (Platinum Drive), Kar 4 Kar, yield based crop insurance, domestic travel insurance, Make your own product (CarCulator) and many such products in different segments.

TPLI also entered the corporate insurance segment in past years and has received phenomenal success owing to its market standing as a........

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