The trio join the board of the theatre's commercial subsidiary, Norwich Theatre Services.

Chaminga Chandratillake was chief data and analytics officer at Sainsbury’s group, before joining Meta - the owner of Facebook, Instagram and WhatsApp - as a data science director, leading teams applying AI and advanced data science to develop new advertising products and consumer experiences.

Chaminga Chandratillake (Image: Supplied)

Helen Phipps is a senior executive with more than 20 years’ experience in sales and marketing. She is a commercial director at the price comparison site Compare the Market.

Matt Key runs Apple’s northern European business region and the tech company's international majors accounts, industries and partners. He has more than 30 years of experience in roles across a range of sectors.

Helen Phipps (Image: Supplied)

Matt Key (Image: Supplied)

James Cowen, trustee of Norwich Theatre and chairman of Norwich Theatre Services, said: “Norwich Theatre has built a remarkable reputation for combining artistic excellence with an entrepreneurial approach to sustaining the arts.

"These appointments bring exceptional expertise from global organisations and fast-moving commercial environments, and I’m thrilled to welcome Chaminga, Helen and Matt to the board.

“Their insights will help us think differently, challenge ourselves and ensure Norwich Theatre continues to thrive as a bold and resilient cultural institution for the East of England.”

James Cowen, trustee of Norwich Theatre and chairman of Norwich Theatre Services (Image: Mike Palmer Photo)

Norwich Theatre is entering a new strategic phase, building on rising audiences, a resilient self‑subsidy model and a nationally recognised commitment to innovation, social impact and creative engagement.

The new appointments bring expertise in commercial development, data‑driven insight and entrepreneurial strategy, bolstering the board as it prepares for its next chapter.

Stephen Crocker, chief executive and creative director of Norwich Theatre, added: "These new non‑executive directors bring precisely the insight and energy we need at this moment.

Stephen Crocker, chief executive and creative director of Norwich Theatre (Image: Andi Sapey)

"Their experience in transformation, commercial partnerships and intelligent use of data will help us unlock new opportunities, strengthen our resilience, and expand the reach and impact of our charitable mission."

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