PepsiCo Pakistan, in partnership with the PepsiCo Foundation and micro-entrepreneurship nonprofit SeedOut, has launched the PepsiCo Rise Together Programme, a flagship social and economic empowerment initiative designed to help rebuild livelihoods and strengthen community resilience across Pakistan.

For decades, Pakistan’s street-food culture has been more than a culinary tradition. It has served as a vital source of income for hundreds of thousands of micro-entrepreneurs whose carts add flavour, familiarity and vibrancy to city streets. However, rising inflation, reduced consumer spending and the devastating floods of 2025 have placed this sector under severe strain, leaving many vendors without carts, savings or the means to support their families.

In response, PepsiCo Pakistan and its iconic brand 7UP, with support from the PepsiCo Foundation, have introduced a two-year economic........

© Dawn