ISLAMABAD: The Com­­­­petition Commission of Pakistan (CCP) has issued notices to 20 brands for alleged deceptive marketing, and the scope of action against unrealistic but lucrative sale offers will also be expanded to other brands.

The commission has acted against retailers advertising discounts as “up to a percentage” during the “end of season sales” and issued notices to 20 brands, seeking clarification on their potentially misleading discount practices. The CCP has said that such unspecified discount offers are akin to ‘bait and switch advertising’ and........

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