Traditional Italian “edicola” newsstands are undergoing a curious transformation fuelled by the changing dynamics of media consumption and the challenges posed by mass tourism. Because why sell papers when you can have a calendar featuring Vatican hotties, right?

As the iconic Italian fixtures face closures due to declining newspaper sales and shifts in consumer habits, some are turning to unconventional items, such as the wildly popular "Hot Priest" calendars, to entice customers and stay relevant.

my mum got me the hot priest calendar from rome pic.twitter.com/STrE1HbYuw

Inspired by the captivating portrayal of the ‘Hot Priest’ by Andrew Scott in Phoebe Waller Bridge’s acclaimed Fleabag, these calendars have become a cultural phenomenon, attracting attention not just for their unconventional subject matter but also for........

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