In a video uploaded to TikTok, English reality-television-star-turned-influencer Jamie Laing looks to camera smugly and lifts his hoodie to reveal a contraption taped to his stomach, or – as he calls it –his “ovaries.”

He is wearing a period pain simulator, a gadget created by Somedays, a period-pain-relief company with a simple mission: “to shift culture towards a more compassionate and understanding future where people with period pain are believed and supported.”

Period pain is trending online thanks to a new pain simulator. Credit: Getty

Predictably, Laing cowers from the simulated pain as he tries to order a coffee. While audibly groaning and twitching, he teeters desperately toward a nearby couch, oat latte in tow, and takes a seat. After catching his breath and looking back to camera, he emphatically claims that he has “a newfound respect”, and that “period pain honestly suck.” The video pans out to reveal his female co-worker tsk-tsking and smirking nearby.

This particular product, which was designed to “bring awareness to the frequent and sometimes debilitating pain that [people who menstruate] experience by giving the other 50 per cent an opportunity to walk a mile or two in our shoes”, has harnessed a huge online footprint.........

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